Jason is the founder of Denham, the world-famous jeans brand that is sold in more than 20 countries around the world. Although by now Jason is a true Amsterdammer, he grew up in Newcastle and studied ‘fashion design and business’ at the University of Manchester. In 1992 he won an internship and got a chance to design jeans for the band U2, which turned out to be a great opportunity. In 1996 Jason was hired by Pepe Jeans and together with that brand he relocated to Amsterdam. In Amsterdam he first founded Blue Blood at the beginning of the millennium and in 2008 he turned his family name into a brand; Denham was born.