CRO.CAFE English
Zakelijk | 109 afleveringen
Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between. Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game. Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it. Start listening right now with 100+ episodes on tap!
How do you maintain a no-BS style
LuisterCRO.CAFE English / 31-12-2022
For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year...
Educating your CRO clients & hiring for your CRO agency
LuisterCRO.CAFE English / 31-12-2022
Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team.
How to craft copy on the PDP to convert more first-time buyers
LuisterCRO.CAFE English / 30-12-2022
Together with Rishi we explore how you should craft your PDP copy to convert more first-time buyers
Understand your products first before optimizing
LuisterCRO.CAFE English / 30-12-2022
Together with Juliana Jackson we explore why many optimizers aren’t focusing on understanding their products before optimizing for sales & marketing. And why they should...
What seperates the good from the great?
LuisterCRO.CAFE English / 29-12-2022
Together with Colin Crowell (Senior Director @ Kameleoon) and Manuel Da Costa (Founder Effective Experiments) we discussed what separates the GOOD from the GREAT Experimentation programs.
Friction and Momentum in Brazil vs EU vs USA
LuisterCRO.CAFE English / 26-04-2022
We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.
Understanding the "Why"
LuisterCRO.CAFE English / 21-04-2022
Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors.
How you can practically optimize your forms
LuisterCRO.CAFE English / 15-04-2022
I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms.
Optimizing for Customer Lifetime Value
LuisterCRO.CAFE English / 24-12-2021
Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...?
CRO Automation & building your (de)centralized CRO team
LuisterCRO.CAFE English / 24-12-2021
Live recorded at CH2021: We discuss some CRO automations and if you should build a centralized or decentralized CRO team
User research: Qual versus Quant
LuisterCRO.CAFE English / 24-12-2021
Live recorded at CH2021: Which is better, what should you prioritize and what are some common mistakes?
Chatbots & retention campaigns
LuisterCRO.CAFE English / 24-12-2021
Live recorded at CH2021: Session with Maaike & Robin (VVAA) about deploying chatbots and building retention campaigns.
CRO and SEO are dead
LuisterCRO.CAFE English / 24-12-2021
Live recorded at CH2021: Gerk and Simon state that CRO and SEO are dead. Long live CRO and SEO?
Localizing translations for international audiences
LuisterCRO.CAFE English / 21-12-2021
Guido and Oscar discuss how localization can have a huge impact on conversion rates and how it's not only about strictly translating text.
Selling your CRO agency
LuisterCRO.CAFE English / 20-12-2021
Ricardo founded and sold his CRO agency and we see this type of consolidation happening in more markets. Let's talk about that!
Visitor and customer survey insights for high-impact CRO
LuisterCRO.CAFE English / 22-11-2021
Take a listen to CRO Expert Rich Page as he shares the secrets he uses to draw an incredible amount of insights from visitor and customer surveys.
Experimentation values & culture at scale: Linkedin
LuisterCRO.CAFE English / 27-09-2021
We learn from Alexander Ivaniuk about Linkedins values of experimentation, the experimentation culture and how they manage to experiment at a massive scale.
Supercharging the customer journey with analytics data
LuisterCRO.CAFE English / 20-09-2021
Learn how to make use of the higher speed of data to facilitate a change of focus from reactive reporting to complex live activation across channels, together with Steen Rasmussen.
Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy
LuisterCRO.CAFE English / 14-09-2021
Together with Eden Bidani we explore the common mistakes CRO people make when it comes to copy and how copywriting is different for the web.
Where to start when the company needs CRO, but doesn't know they do.
LuisterCRO.CAFE English / 08-07-2021
In this episode we learn how to get companies into a CRO mindset so they are willing to buy CRO services/products and how to utilize user research in this fast changing environment.
Optimizing Conversion Rates by Working on Just One Page. Genius or Madness?
LuisterCRO.CAFE English / 05-07-2021
Do you ever feel overwhelmed by all the CRO things you could be working on? Why not just limit everything you do to a single page... Would that even work?
Using text messages to improve conversions and retention
LuisterCRO.CAFE English / 03-07-2021
Today we learn why and how to use SMS and other forms of text messages to humanize the conversations you have with your webshop customers.
Bayesian expected loss: Telling a complete story with data
LuisterCRO.CAFE English / 21-06-2021
We learn how about the problems with (frequentist) statistical significance and how we can tell a (more) complete and clear story with data on expected losses.
Experience as UX designer in a very data driven company (Booking.com)
LuisterCRO.CAFE English / 16-06-2021
From UX designer Alex Muñoz we learn how working at a very data driven company changed his work and processes for the better.
CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going
LuisterCRO.CAFE English / 17-05-2021
We will learn how Microsoft enables employees to keep the experimentation flywheel turning faster and faster to support and motivate continued funding.
Top 10 reasons your A/B tests fail the Quality Assurance phase
LuisterCRO.CAFE English / 10-05-2021
Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live.
Remote growth hacking from Nigeria
LuisterCRO.CAFE English / 03-05-2021
We learn how Tawab turned his CXL Growth Marketing minidegree and turned it into a full-time remote job working for a record label.
Browsers, cookies & server-side testing with SiteSpect
LuisterCRO.CAFE English / 26-04-2021
We learn from Erwin about the latest developments around browsers, (1st and 3rd party) cookies and server-side testing
Optimizing the user experience for an art shop/marketplace
LuisterCRO.CAFE English / 20-04-2021
Abbey and I talk about how user experience and optimization are different for the marketplace/ art shops & we'll be looking at some interesting product filters
600+ psychological principles for driving behavior? Not even close...
LuisterCRO.CAFE English / 15-02-2021
We learn why the whole concept of getting customers "hooked" is ludicrous and why there are way less behavioral principles than you might think. Shownotes: https://www.cro.cafe/podcast/psychological-principles-for-driving-behavior
Why humanizing data is so important, with Eltine van der Veer
LuisterCRO.CAFE English / 28-01-2021
We learn how EEG data can give you behavioral insights and why it's important to humanize your data. Shownotes: https://www.cro.cafe/podcast/why-humanizing-data-is-so-important
B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy
LuisterCRO.CAFE English / 19-01-2021
We learn how B2B companies can run experiments too, even when you don't have heaps of traffic at your disposal. Shownotes: https://www.cro.cafe/podcast/b2b-experiments-on-low-traffic-building-your-own-platform
Unleash Your Primal Brain, with Tim Ash
LuisterCRO.CAFE English / 13-01-2021
Let's demystify how we think and why we act with the authority in evolutionary psychology and digital marketing: Tim Ash. Shownotes: www.cro.cafe/podcast/unleash-your-primal-brain
Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho
LuisterCRO.CAFE English / 29-12-2020
Learn how you can responsibly peek at your data mid-experiment (gasp!) and why we think machines won't be replacing CRO's any time soon.
The 2020 State of Conversion Optimization Report, with Derek Gleason from CXL
LuisterCRO.CAFE English / 07-12-2020
We learn the trends and new insights from our own optimization industry from CXLs yearly worldwide survey.
CRO Salaries: Agency vs Client-side vs Freelance
LuisterCRO.CAFE English / 24-11-2020
Exploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs. I quite enjoyed answering this question because I've been in all three positions: I've worked at agencies, then moved to client side and then finally took t...
Experimentation at ecommerce SaaS company Shopify, with Casandra Campbell
LuisterCRO.CAFE English / 23-11-2020
We learn how you can experiment on a SaaS product and learn how Shopify structures their optimization workflows.
How to run copy experiments & why you should differentiate, with Peep Laja
LuisterCRO.CAFE English / 16-11-2020
In this episode we learn about the impact of copy on conversion and what things to take into account when running copy experiments. Shownotes: https://www.cro.cafe/podcast/how-to-run-copy-experiments-and-why-you-should-differentiate
How to embed experimentation into Agile product development, with Jonny Longden
LuisterCRO.CAFE English / 09-11-2020
Today I talk with Jonny Longden from Journey Further about embedding experimentation into Agile product development
Are you a movie critic? You might be great at CRO! With Sumantha Shankaranarayana
LuisterCRO.CAFE English / 02-11-2020
We learn how Kaspersky approaches and combines CRO for B2B and B2C and how a movie critic might make you a great CRO! Shownotes: https://www.cro.cafe/podcast/kaspersky Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com
Book launch: Online Influence, with Bas Wouters
LuisterCRO.CAFE English / 26-10-2020
Together with the author we’ll explore what makes this a very practical book suited for all digital marketeers and how it's different from the books and content you already know from Cialdini, BJ Fogg and Kahneman. Shownotes: https://www.cro.cafe/podcast/book-launch-online-influence
Optimizing Consumer-to-consumer marketplaces, with Emily Oliver from musicMagpie/Decluttr
LuisterCRO.CAFE English / 19-10-2020
Today we learn how to approach optimization for a consumer-to-consumer marketplace and Emily is able to share some recent experiment results with us. Shownotes: https://www.cro.cafe/podcast/optimizing-consumer-to-consumer-marketplaces Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com,...
Switching gears when the pandemic upends your traffic, with Dave Powell (TomTom)
LuisterCRO.CAFE English / 12-10-2020
We are going to learn how TomTom was able to quickly switch gears when the pandemic hit and lot of people all over the world suddenly stopped driving. Shownotes: https://www.cro.cafe/podcast/switching-gears-when-the-pandemic-upends-your-traffic Podcast Partners: Convert.com, OnlineDialogue.com, Site...
Main pitfalls for CRO Agencies when working with clients, with Ricardo Tayar López (Flat101)
LuisterCRO.CAFE English / 05-10-2020
This week we learn about the main pitfalls agencies encounter when working on CRO projects and how to prevent them. Shownotes: https://www.cro.cafe/podcast/main-pitfalls-for-cro-agencies-when-working-with-clients Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and...
How to become a better CRO professional, with Abi Hough & Craig Sullivan
LuisterCRO.CAFE English / 29-09-2020
Shownotes: https://www.cro.cafe/podcast/how-to-become-a-better-cro-professionalPartners:Convert: convert.com/featuresOnline Dialogue: onlinedialogue.nlSiteSpect: sitespect.comContentsquare: contentsquare.comOnline Invloed: onlineinvloed.nl
CRO in a post-cookie world, with Lisanne Maatman & Dumky de Wilde (DEPT)
LuisterCRO.CAFE English / 28-09-2020
Shownotes: https://www.cro.cafe/podcast/cro-in-a-post-cookie-worldPartners:Convert: convert.com/featuresOnline Dialogue: onlinedialogue.nlSiteSpect: sitespect.comContentsquare: contentsquare.comOnline Invloed: onlineinvloed.nl
The 6 soft skills that CROs need to master, with Elise Maile
LuisterCRO.CAFE English / 21-09-2020
Partners:Convert: convert.com/featuresOnline Dialogue: onlinedialogue.nlSiteSpect: sitespect.comContentsquare: contentsquare.comOnline Invloed: onlineinvloed.nl
Why your experimentation programme needs a risk profile, with Stephen Pavlovich (Conversion.com)
LuisterCRO.CAFE English / 14-09-2020
Partners:Convert: convert.com/featuresOnline Dialogue: onlinedialogue.nlSiteSpect: sitespect.comContentsquare: contentsquare.comOnline Invloed: onlineinvloed.nl
Server-side experimentation, with Tom van den Berg & Ruben de Boer (Online Dialogue)
LuisterCRO.CAFE English / 07-09-2020
Partners:Convert: convert.com/featuresOnline Dialogue: onlinedialogue.nlSiteSpect: sitespect.comContentsquare: contentsquare.comOnline Invloed: onlineinvloed.nl
Copywriting for Conversions, with Joel Klettke
LuisterCRO.CAFE English / 31-08-2020
Partners:Convert: convert.com/featuresOnline Dialogue: onlinedialogue.nlSiteSpect: sitespect.comContentsquare: contentsquare.comOnline Invloed: onlineinvloed.nl
Make creativity a priority in your CRO process, with AJ Davis
LuisterCRO.CAFE English / 17-08-2020
Shownotes: cro.cafe/podcast/make-creativity-a-priority-in-your-cro-processPartners:Convert: convert.com/featuresOnline Dialogue: onlinedialogue.nlSiteSpect: sitespect.comContentsquare: contentsquare.comOnline Invloed: onlineinvloed.nl
Why empathy is probably the most important skill for any CRO pro, with Amrdeep Athwal
LuisterCRO.CAFE English / 03-08-2020
Shownotes: www.cro.cafe/podcast/why-empathy-is-probably-the-most-important-skill-for-any-cro-proPartners:Convert: convert.com/featuresOnline Dialogue: onlinedialogue.nlSiteSpect: sitespect.comContentsquare: contentsquare.comOnline Invloed: onlineinvloed.nl
Why statistical knowledge is still crucial when running experiments, with Georgi Georgiev
LuisterCRO.CAFE English / 27-07-2020
Shownotes: cro.cafe/podcast/why-statistical-knowledge-is-still-crucial-when-running-experimentsPartners:Convert: convert.com/featuresOnline Dialogue: onlinedialogue.nlSiteSpect: sitespect.comContentsquare: contentsquare.comOnline Invloed: onlineinvloed.nl
Datascience can do what? with Emily Robinson (Warby Parker) & Lukas Vermeer (Booking.com)
LuisterCRO.CAFE English / 24-07-2020
Shownotes: www.cro.cafe/podcast/datascience-can-do-whatPartners:Convert: convert.com/featuresOnline Dialogue: onlinedialogue.nlSiteSpect: sitespect.comContentsquare: contentsquare.comOnline Invloed: onlineinvloed.nl
Things that are always broken in Analytics, with Arnout Hellemans & Charles Meaden
LuisterCRO.CAFE English / 22-07-2020
Shownotes: cro.cafe/podcast/things-that-are-always-broken-in-analyticsPartners:Convert: convert.com/featuresOnline Dialogue: onlinedialogue.nlSiteSpect: sitespect.comContentsquare: contentsquare.comOnline Invloed: onlineinvloed.nl
Contentsquare Virtual Breakfast Panel, with Fabian Kersten, Bas van Dijk & Lucas Vos
LuisterCRO.CAFE English / 21-07-2020
Shownotes: https://www.cro.cafe/podcast/contentsquare-virtual-breakfast-panel
Building and scaling your (CRO) agency, with Steven Pavlovich and Daniël Markus
LuisterCRO.CAFE English / 21-07-2020
Shownotes: cro.cafe/podcast/building-and-scaling-your-cro-agenyPartners:Convert: convert.com/featuresOnline Dialogue: onlinedialogue.nlSiteSpect: sitespect.comContentsquare: contentsquare.comOnline Invloed: onlineinvloed.nl
How you can motivate your organization to adopt CRO, with Ruben de Boer (Online Dialogue)
LuisterCRO.CAFE English / 20-07-2020
Shownotes: cro.cafe/podcast/how-you-can-motivate-your-organization-to-adopt-croPartners:Convert: convert.com/featuresOnline Dialogue: onlinedialogue.nlSiteSpect: sitespect.comContentsquare: contentsquare.comOnline Invloed: onlineinvloed.nl
The Art and Science of Converting Visitors into Customers, with Khalid Saleh (Invesp)
LuisterCRO.CAFE English / 06-07-2020
Shownotes: cro.cafe/podcast/the-art-and-science-of-converting-visitors-into-customersPartners:Convert: convert.com/featuresOnline Dialogue: onlinedialogue.nlSiteSpect: sitespect.comContentsquare: contentsquare.comOnline Invloed: onlineinvloed.nl
Find CRO gold using an SEO crawler, with Luke Carthy
LuisterCRO.CAFE English / 22-06-2020
Shownotes: cro.cafe/podcast/find-cro-gold-using-an-seo-crawlerPartners:Convert: convert.com/featuresOnline Dialogue: onlinedialogue.nlSiteSpect: sitespect.comContentsquare: contentsquare.comOnline Invloed: onlineinvloed.nl
Holacracy: decentralized management and organizational governance, with Morgan Legge (Convert.com)
LuisterCRO.CAFE English / 02-06-2020
Shownotes: cro.cafe/podcast/holacracy-decentralized-management-and-organizational-governancePartners:Convert: convert.com/featuresOnline Dialogue: onlinedialogue.nlSiteSpect: sitespect.comContentsquare: contentsquare.comOnline Invloed: onlineinvloed.nl
Centralized versus Decentralized CRO, with Andrea Corvi (iTech Media)
LuisterCRO.CAFE English / 25-05-2020
Shownotes: cro.cafe/podcast/centralized-versus-decentralized-croPartners:Convert: convert.com/featuresOnline Dialogue: onlinedialogue.nlSiteSpect: sitespect.comContentsquare: contentsquare.comOnline Invloed: onlineinvloed.nl
6 steps to get your experimentational culture running, Marianne Stjernvall (TUI)
LuisterCRO.CAFE English / 11-05-2020
Shownotes: www.cro.cafe/podcast/6-steps-to-get-your-experimentational-culture-runningPartners:Convert: convert.com/featuresOnline Dialogue: onlinedialogue.nlSiteSpect: sitespect.comContentsquare: contentsquare.com
Let's help the world: The Covid19 Conversion Rate Aid Package, with Raoul Warren Doraiswamy
LuisterCRO.CAFE English / 04-05-2020
Shownotes: cro.cafe/podcast/lets-help-the-world-the-covid19-conversion-rate-aid-packagePartners:Convert: convert.com/featuresOnline Dialogue: onlinedialogue.nlSiteSpect: sitespect.comContentsquare: contentsquare.com
Automation of tedious CRO work, with Matt Beischel
LuisterCRO.CAFE English / 27-04-2020
Shownotes: www.cro.cafe/podcast/automation-of-tedious-cro-workPartners:Convert: convert.com/featuresOnline Dialogue: onlinedialogue.nlSiteSpect: sitespect.comContentsquare: contentsquare.com
Why CROs should think as a Venture Capitalist, with Sean Sheppard (GrowthX)
LuisterCRO.CAFE English / 20-04-2020
Shownotes: www.cro.cafe/podcast/why-cros-should-think-as-a-venture-capitalistPartners:Convert: convert.com/featuresOnline Dialogue: onlinedialogue.nlSiteSpect: sitespect.comContentsquare: contentsquare.com
A better alternative to classic personality tests and how to apply them to commerce, with Jon Puleston (Kantar)
LuisterCRO.CAFE English / 11-04-2020
Shownotes: www.cro.cafe/podcast/a-better-alternative-to-classic-personality-tests-and-how-to-apply-them-to-commercePartners:Convert: convert.com/featuresOnline Dialogue: onlinedialogue.nlSiteSpect: sitespect.comContentsquare: contentsquare.com
Optimizing for reach and performance, with Marta Florentyna Saratowicz (Pandora)
LuisterCRO.CAFE English / 03-03-2020
Shownotes: cro.cafe/podcast/optimizing-for-reach-and-performancePartners:Convert: convert.com/featuresOnline Dialogue: onlinedialogue.nlSiteSpect: sitespect.comContentsquare: contentsquare.com
State of analytics, experimentation, and personalization with browsers’ privacy initiatives, with Simo Ahava, Ton Wesseling & Steen Rasmussen
LuisterCRO.CAFE English / 19-02-2020
Shownotes: www.cro.cafe/podcast/analytics-experimentation-personalization-browsers-privacy-simo-ahavaPartners:Convert: convert.com/featuresOnline Dialogue: onlinedialogue.nlSitespect: sitespect.com
The vitality of the data revolution, with Joaqim Bretcha (ESOMAR)
LuisterCRO.CAFE English / 18-02-2020
We learn about promoting the value of market, opinion and social research from Esomars president Joaqim Bretcha live at MIE20.
How GVC Gaming reshaped marketing budgets for all brands after implementing optimization techniques, with Chris Lee and John Dawson
LuisterCRO.CAFE English / 15-02-2020
We learn how one of the largest gaming brand has implemented robust marketing measurement & optimization techniques that completely changed marketing budgets
Implementing behavioral sciences in agile teams, with André Morys (konversionsKRAFT)
LuisterCRO.CAFE English / 28-01-2020
Unfortunately something went wrong with the audio of the host (Guido) mid-interview. Luckily we had a backup but this is the cause of a bit lower quality starting at around 27 min (only for the host track).Shownotes: www.cro.cafe/podcast/implementing-behavioral-sciences-in-agile-teamsPartners:Conver...
AI & Personalization, with Guy Yalif & Niels Reimer
LuisterCRO.CAFE English / 24-01-2020
Shownotes: cro.cafe/podcast/ai-personalizationPartners:Convert: convert.com/featuresOnline Dialogue: onlinedialogue.nlBraingineers: braingineers.com
Optimizing for Friction, with Roger Dooley & Bart Schutz (Online Dialogue)
LuisterCRO.CAFE English / 15-01-2020
Shownotes: https://www.cro.cafe/podcast/optimizing-for-friction
CH2019: Privacy, Analytics and CRO, with Aurélie Pols & Rick Dronkers
LuisterCRO.CAFE English / 10-01-2020
Partners:Convert: convert.com/featuresOnline Dialogue: onlinedialogue.nlBraingineers: braingineers.com
Acting on your analytics data in an increasingly cookieless world, with WeiWi lie-Schröder (Google)
LuisterCRO.CAFE English / 04-11-2019
Acting on your analytics data in an increasingly cookieless world - Recent regulatory and browser changes are making it increasingly challenging to collect, connect & analyse cookie-based data. The future is unsure. Discover how data can still be activated within the scope of recent changes, and how...
Analytics is a product – treat it as such, with Prolet Miteva & Matthew Niederberger
LuisterCRO.CAFE English / 04-11-2019
Prolet's session at #DAC19: Analytics is a product – treat it as such - With analytics finally taking center stage, you are thinking “But what is next?” The truth is you are already further on the path than you might imagine. Every analytics project, be it instrumentation, analysis, or advance...
Digital analytics trends: a changing industry and what's next, with Krista Seiden
LuisterCRO.CAFE English / 04-11-2019
Krista's session at #DAC19:Digital analytics trends: a changing industry and what's next - The digital analytics industry has seen a lot of changes in recent years, both in terms of new products and ways of doing analysis, and how analysts want to use such tools and access data. In this talk, Kris...
Why focussing on a culture of experimentation is a waste of time, with Manuel DaCosta (Effective Experiments)
LuisterCRO.CAFE English / 20-10-2019
Partners:Effective Experiments: effectiveexperiments.comConvert: convert.com/featuresOnline Dialogue: onlinedialogue.nlBraingineers: braingineers.com
Validation in every organization, met Ton Wesseling (Online Dialogue)
LuisterCRO.CAFE English / 18-06-2019
In deze aflevering van het CRO CAFE praat ik met Ton Wesseling. Ondernemer en evangelist bij o.a. Online Dialogue. Hij is verliefd geworden op het internet in 1995 toen hij begon met het maken van lelijke websites om deze vervolgens beter te maken door middel van het analyseren van het gebruikersged...
Effective Experiments in de praktijk bij Sanoma, met Ruben de Boer
LuisterCRO.CAFE English / 10-06-2019
In deze aflevering praat ik met Ruben de Boer. Hij is Manager CRO & UX bij Sanoma, en heeft hij ook zijn eigen hobby bedrijfje Conversion Ideas met als doel mensen in de CRO wereld te helpen die geen opleidingsbudget of geld hebben voor de duurdere B2B cursussen. In deze aflevering gaan wij het hebb...
Het leven is één groot experiment!, met Tim Zuidgeest (Unravel)
LuisterCRO.CAFE English / 03-06-2019
Vandaag praat ik met Tim Zuidgeest, mede-oprichter en mede-eigenaar bij Unravel Neuromarketing research (wat je wellicht nog kent onder de oude naam ST&T Research). We gaan het NIET hebben over wat we zakelijk allemaal voor toffe dingen doen maar maken we het even heel persoonlijk: Tim is namelijk o...
Experience Economy, time well saved & time well spent, met Kirsten van der Kraan (InSocial)
LuisterCRO.CAFE English / 31-05-2019
In deze aflevering praat ik met Kirsten van der Kraan. Zij is in 2017 afgestudeerd in International Business Management en sindsdien werkzaam binnen Research en Customer Experience. Momenteel is ze als marketeer werkzaam bij InSocial, een bedrijf dat een platform biedt om de klantbeleving in kaart t...
CRO als nieuwe rol, waar start je die reis?, met Amber Taal (Riksja Travel)
LuisterCRO.CAFE English / 17-04-2019
Amber Taal is UX en CRO specialist bij reisorganisatie Riksja Travel. Ze is daar sinds juni 2018 onderdeel van het Digital Team op het hoofdkantoor in Leiden en optimaliseert de gebruikservaring op basis van klantinzichten uit webanalyses, user research en usability testing. Haar rol was helemaal ni...
Emerce Conversion Livestream: Rogier Peters (Nyenrode)
LuisterCRO.CAFE English / 12-04-2019
Verslag van Emerce Conversion 2019. In dit segment praten Guido en Bart met Rogier Peters van Nyenrode Business Universiteit.
Emerce Conversion Livestream: Daphne Tideman - Bernadette Bijkerk - Ruben de Boer (Online Dialogue)
LuisterCRO.CAFE English / 12-04-2019
Emerce Conversion Livestream: Daphne Tideman - Bernadette Bijkerk - Ruben de Boer by Guido Jansen
Emerce Conversion Livestream: Jurrien Schouten (fonQ), Stefan van Ballegooie (Allianz), Melle Moorman (Bol.com)
LuisterCRO.CAFE English / 12-04-2019
Verslag van Emerce Conversion 2019. In dit segment praten Guido en Bart met Jurrien Schouten van fonQ, Stefan van Ballegooie van Allianz en Melle Moorman van Bol.com.
Emerce Conversion Livestream: Shirley van Haalem, Joren van Gilst (TrafficBuilders)
LuisterCRO.CAFE English / 12-04-2019
Verslag van Emerce Conversion 2019. In dit segment praten Guido en Bart met Shirley van Haalem en Joren van Gilst van Trafficbuilders
Emerce Conversion Livestream: Kevin Anderson (ING) & Wouter Wensing (ISM eCompany)
LuisterCRO.CAFE English / 12-04-2019
Verslag van Emerce Conversion 2019. In dit segment praten Bart van der Meer en Guido met Wouter Wensing van ISM eCompany en Kevin Anderson van ING.
Emerce Conversion Livestream: Michiel Jansen (Leaseplan)
LuisterCRO.CAFE English / 11-04-2019
Verslag van Emerce Conversion 2019. In dit segment praten Guido en Bart met Michiel Jansen van Leaseplan
Emerce Conversion Livestream: David Brinks, Gerben van Ouwendorp, David Beentjes (ClickValue)
LuisterCRO.CAFE English / 11-04-2019
Verslag van Emerce Conversion 2019. In dit segment praten Guido en Bart met David Brinks van Hardcopy, Gerben van Ouwendorp van Vacanceselect en David Beentjes van ClickValue
Emerce Conversion Livestream: Karl Gilis (AGConsult), Ton Wesseling (Online Dialogue), Hazjier Pourkhalkhali (Optimizely)
LuisterCRO.CAFE English / 11-04-2019
Verslag van Emerce Conversion 2019. In dit segment praten Guido en Bart met... Karl Gilis - AgConsult Hazjier Pourkhalkali - Optimizely Ton Wesseling - Online Dialogue
Emerce Conversion Livestream: Bart van der Meer
LuisterCRO.CAFE English / 11-04-2019
Co-host Bart van der Meer van Klik Process stelt zich even voor!
Emerce Conversion Livestream, met Lonneke Spinhof (Humix)
LuisterCRO.CAFE English / 11-04-2019
Verslag van Emerce Conversion 2019. In dit segment praten Guido en Bart met Lonneke Spinhof van Humix
Quantity ipv quality? Gas op die lolly!, met Tom van den Berg (Online Dialogue)
LuisterCRO.CAFE English / 10-04-2019
Vandaag praat ik met Tom van den Berg. Hij werkt als conversie manager bij Online Dialogue en heeft daarvoor gewerkt voor o.a. T-mobile en Rituals. De afgelopen 5 jaar is hij betrokken geweest bij meer dan 500 A/B testen en heeft dus een berg aan kennis waar we hier in het CRO.CAFE graag gebruik van...
Online Overtuigen met Arjen Hanssen
LuisterCRO.CAFE English / 09-04-2019
Partners: > Effective Experiments: www.effectiveexperiments.com > Convert: www.convert.com/features > Buyerminds: buyerminds.com Aanvullende info over deze aflevering kun je vinden op ...
Hip neuro-onderzoek levert géén unieke inzichten op in het onbewuste, met Joris Groen (Buyerminds)
LuisterCRO.CAFE English / 01-04-2019
Joris Groen is co-founder van Buyerminds, een behavior design bureau dat de focus heeft op conversie en werkt voor klanten zoals KLM, bol.com, lendahand, prijsvergelijken.nl, huren.nl en de Nederlandse loterij. Joris en ik praten over het onderzoek dat vaak vooraf gaat (of zou moeten gaan) bij exper...
Beginnen met personaliseren is makkelijker dan je denkt, met Ruben Teunissen (Centraal Beheer)
LuisterCRO.CAFE English / 20-03-2019
Deze week praat ik met Ruben Teunissen van Centraal Beheer Achmea over personaliseren: hoe je eenvoudig kan starten, waar je op moet letten (zoals interactie effecten) en hoe ze het bij Centraal Beheer Achmea doen. Ook deelt Ruben met ons de grootste uitdagingen bij het neerzetten van een experiment...
Waarom CRO specialisten goeie koks zijn, met Arnout Hellemans
LuisterCRO.CAFE English / 11-03-2019
Partners:Effective Experiments: www.effectiveexperiments.comConvert: www.convert.com/featuresShownotes: https://www.cro.cafe/podcast/waarom-cro-specialisten-goeie-koks-zijn
Een conversie team opbouwen bij KPN Zakelijk, met Erik Oosterbaan Martinius
LuisterCRO.CAFE English / 03-03-2019
In deze aflevering praat ik met Erik Oosterbaan Martinius. 4 jaar geleden begon hij bij KPN als growth hacker en conversie specialist, heeft bij KPN zakelijk een heel CRO team opgebouwd en stuurt dat team nu aan in de rol van e-commerce manager. Zijn team bestaat uit een conversie specialist, online...
Play the game: Digital Marketing Pinball, met Daniël Markus (ClickValue)
LuisterCRO.CAFE English / 28-02-2019
In deze aflevering praat ik met Daniël Markus, webanalist en oprichter van Clickvalue. Dit bureau heeft hij sinds 2003 laten uitgroeien tot een data driven online marketing bureau dat sinds 2 jaar 1 van de 5 labels is van LevelUp Group. Daniël is binnen de groep verantwoordelijk voor innovatie van...
Wat je mist als je de emotionele reacties van je gebruikers niet bekijkt, met Roderick Reichenbach (Braingineers)
LuisterCRO.CAFE English / 18-02-2019
In deze aflevering praat ik met Roderick Reichenbach, Neuropsycholoog en één van de oprichters van Braingineers. Zij proberen emotional analytics toegankelijk te maken voor iedereen en hebben daarvoor o.a. een emotional analytics softwareplatform ontwikkeld waarmee emoties visueel zichtbaar worden...
Tele2: Resultaten van 3 experimenten, met Rick Weij
LuisterCRO.CAFE English / 10-02-2019
In deze aflevering vervolg ik mijn gesprek met Rick Weij van Tele2 en bespreken we 3 experimenten die Rick onlangs heeft uitgevoerd. Partners: > Effective Experiments: www.effectiveexperiments.com > Convert: www.convert.com/features Aanvullende info over deze aflevering kun je vinden op https://ww...
CRO is geen quick fix maar een continu proces, met Rick Weij (Tele2)
LuisterCRO.CAFE English / 04-02-2019
In deze aflevering praat ik met Rick Weij van Tele2 over hoe hij de transitie heeft gemaakt van webanalist naar CRO specialist en hoe hij het CRO proces in 2 jaar tijd bij Tele2 heeft neergezet. Partners: > Effective Experiments: www.effectiveexperiments.com > Convert: www.convert.com/features Aanvu...
Conversie piramide, Foggs gedragsmodel en personaliseren, met Martin van Kranenburg
LuisterCRO.CAFE English / 27-01-2019
In deze aflevering praat ik met Martin van Kranenburg over de conversie piramide, de ultieme formule voor conversie optimalisatie, personaliseren en de tool die hij aan het ontwikkelen is die het werk van CRO specialisten weer een stukje makkelijker moet maken. Partners: > Effective Experiments: eff...
Hoe staat onze eigen CRO industrie er voor?, met Rudger de Groot en Roy Huiskes
LuisterCRO.CAFE English / 20-01-2019
Roy, Rudger en Guido hebben het rapport “State of the Conversion Optimization Industry 2018” gelezen dat ConversionXL afgelopen december voor het 3e jaar op rij heeft uitgebracht. Hierin staan de resultaten van een vragenlijst met 26 vragen die is ingevuld door ruim 700 mensen wereldwijd en dat...
Digitale slecht-nieuws gesprekken: het Escalatie Preventie Model (deel 2), met Mischa Coster
LuisterCRO.CAFE English / 14-01-2019
Deel 2 (deel 1: https://soundcloud.com/crocafe/digitale-slecht-nieuws-gesprekken-het-escalatie-preventie-model-deel-1) Ik spreek met Mischa Coster, zelfstandig mediapsycholoog en Chief Psychology Officer bij Grey Matters. We praten - na een intro over gedragsbeïnvloeding bij o.a. luchthavens en tel...
Digitale slecht-nieuws gesprekken: het Escalatie Preventie Model (deel 1), met Mischa Coster
LuisterCRO.CAFE English / 14-01-2019
Deel 1 (deel 2: https://soundcloud.com/crocafe/digitale-slecht-nieuws-gesprekken-het-escalatie-preventie-model-deel-2) Ik spreek met Mischa Coster, zelfstandig mediapsycholoog en Chief Psychology Officer bij Grey Matters. We praten - na een intro over gedragsbeïnvloeding bij o.a. luchthavens en tel...
Welcome new CRO.CAFE listener!
LuisterCRO.CAFE English / 08-11-2018
Teaser episode with info for new listeners!