CRO.CAFE English

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Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between. Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game. Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it. Start listening right now with 100+ episodes on tap!

Verras mij

How do you maintain a no-BS style

Luister

CRO.CAFE English / 31-12-2022

For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year...

Educating your CRO clients & hiring for your CRO agency

Luister

CRO.CAFE English / 31-12-2022

Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team.

How to craft copy on the PDP to convert more first-time buyers

Luister

CRO.CAFE English / 30-12-2022

Together with Rishi we explore how you should craft your PDP copy to convert more first-time buyers

Understand your products first before optimizing

Luister

CRO.CAFE English / 30-12-2022

Together with Juliana Jackson we explore why many optimizers aren’t focusing on understanding their products before optimizing for sales & marketing. And why they should...

What seperates the good from the great?

Luister

CRO.CAFE English / 29-12-2022

Together with Colin Crowell (Senior Director @ Kameleoon) and Manuel Da Costa (Founder Effective Experiments) we discussed what separates the GOOD from the GREAT Experimentation programs.

Friction and Momentum in Brazil vs EU vs USA

Luister

CRO.CAFE English / 26-04-2022

We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.

Understanding the "Why"

Luister

CRO.CAFE English / 21-04-2022

Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors.

How you can practically optimize your forms

Luister

CRO.CAFE English / 15-04-2022

I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms.

Optimizing for Customer Lifetime Value

Luister

CRO.CAFE English / 24-12-2021

Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...?

CRO Automation & building your (de)centralized CRO team

Luister

CRO.CAFE English / 24-12-2021

Live recorded at CH2021: We discuss some CRO automations and if you should build a centralized or decentralized CRO team

User research: Qual versus Quant

Luister

CRO.CAFE English / 24-12-2021

Live recorded at CH2021: Which is better, what should you prioritize and what are some common mistakes?

Chatbots & retention campaigns

Luister

CRO.CAFE English / 24-12-2021

Live recorded at CH2021: Session with Maaike & Robin (VVAA) about deploying chatbots and building retention campaigns.

CRO and SEO are dead

Luister

CRO.CAFE English / 24-12-2021

Live recorded at CH2021: Gerk and Simon state that CRO and SEO are dead. Long live CRO and SEO?

Localizing translations for international audiences

Luister

CRO.CAFE English / 21-12-2021

Guido and Oscar discuss how localization can have a huge impact on conversion rates and how it's not only about strictly translating text.

Selling your CRO agency

Luister

CRO.CAFE English / 20-12-2021

Ricardo founded and sold his CRO agency and we see this type of consolidation happening in more markets. Let's talk about that!

Visitor and customer survey insights for high-impact CRO

Luister

CRO.CAFE English / 22-11-2021

Take a listen to CRO Expert Rich Page as he shares the secrets he uses to draw an incredible amount of insights from visitor and customer surveys.

Experimentation values & culture at scale: Linkedin

Luister

CRO.CAFE English / 27-09-2021

We learn from Alexander Ivaniuk about Linkedins values of experimentation, the experimentation culture and how they manage to experiment at a massive scale.

Supercharging the customer journey with analytics data

Luister

CRO.CAFE English / 20-09-2021

Learn how to make use of the higher speed of data to facilitate a change of focus from reactive reporting to complex live activation across channels, together with Steen Rasmussen.

Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy

Luister

CRO.CAFE English / 14-09-2021

Together with Eden Bidani we explore the common mistakes CRO people make when it comes to copy and how copywriting is different for the web.

Where to start when the company needs CRO, but doesn't know they do.

Luister

CRO.CAFE English / 08-07-2021

In this episode we learn how to get companies into a CRO mindset so they are willing to buy CRO services/products and how to utilize user research in this fast changing environment.

Optimizing Conversion Rates by Working on Just One Page. Genius or Madness?

Luister

CRO.CAFE English / 05-07-2021

Do you ever feel overwhelmed by all the CRO things you could be working on? Why not just limit everything you do to a single page... Would that even work?

Using text messages to improve conversions and retention

Luister

CRO.CAFE English / 03-07-2021

Today we learn why and how to use SMS and other forms of text messages to humanize the conversations you have with your webshop customers.

Bayesian expected loss: Telling a complete story with data

Luister

CRO.CAFE English / 21-06-2021

We learn how about the problems with (frequentist) statistical significance and how we can tell a (more) complete and clear story with data on expected losses.

Experience as UX designer in a very data driven company (Booking.com)

Luister

CRO.CAFE English / 16-06-2021

From UX designer Alex Muñoz we learn how working at a very data driven company changed his work and processes for the better.

CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going

Luister

CRO.CAFE English / 17-05-2021

We will learn how Microsoft enables employees to keep the experimentation flywheel turning faster and faster to support and motivate continued funding.

Top 10 reasons your A/B tests fail the Quality Assurance phase

Luister

CRO.CAFE English / 10-05-2021

Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live.

Remote growth hacking from Nigeria

Luister

CRO.CAFE English / 03-05-2021

We learn how Tawab turned his CXL Growth Marketing minidegree and turned it into a full-time remote job working for a record label.

Browsers, cookies & server-side testing with SiteSpect

Luister

CRO.CAFE English / 26-04-2021

We learn from Erwin about the latest developments around browsers, (1st and 3rd party) cookies and server-side testing

Optimizing the user experience for an art shop/marketplace

Luister

CRO.CAFE English / 20-04-2021

Abbey and I talk about how user experience and optimization are different for the marketplace/ art shops & we'll be looking at some interesting product filters

600+ psychological principles for driving behavior? Not even close...

Luister

CRO.CAFE English / 15-02-2021

We learn why the whole concept of getting customers "hooked" is ludicrous and why there are way less behavioral principles than you might think. Shownotes: https://www.cro.cafe/podcast/psychological-principles-for-driving-behavior

Why humanizing data is so important, with Eltine van der Veer

Luister

CRO.CAFE English / 28-01-2021

We learn how EEG data can give you behavioral insights and why it's important to humanize your data. Shownotes: https://www.cro.cafe/podcast/why-humanizing-data-is-so-important

B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy

Luister

CRO.CAFE English / 19-01-2021

We learn how B2B companies can run experiments too, even when you don't have heaps of traffic at your disposal. Shownotes: https://www.cro.cafe/podcast/b2b-experiments-on-low-traffic-building-your-own-platform

Unleash Your Primal Brain, with Tim Ash

Luister

CRO.CAFE English / 13-01-2021

Let's demystify how we think and why we act with the authority in evolutionary psychology and digital marketing: Tim Ash. Shownotes: www.cro.cafe/podcast/unleash-your-primal-brain

Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho

Luister

CRO.CAFE English / 29-12-2020

Learn how you can responsibly peek at your data mid-experiment (gasp!) and why we think machines won't be replacing CRO's any time soon.

The 2020 State of Conversion Optimization Report, with Derek Gleason from CXL

Luister

CRO.CAFE English / 07-12-2020

We learn the trends and new insights from our own optimization industry from CXLs yearly worldwide survey.

CRO Salaries: Agency vs Client-side vs Freelance

Luister

CRO.CAFE English / 24-11-2020

Exploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs. I quite enjoyed answering this question because I've been in all three positions: I've worked at agencies, then moved to client side and then finally took t...

Experimentation at ecommerce SaaS company Shopify, with Casandra Campbell

Luister

CRO.CAFE English / 23-11-2020

We learn how you can experiment on a SaaS product and learn how Shopify structures their optimization workflows.

How to run copy experiments & why you should differentiate, with Peep Laja

Luister

CRO.CAFE English / 16-11-2020

In this episode we learn about the impact of copy on conversion and what things to take into account when running copy experiments. Shownotes: https://www.cro.cafe/podcast/how-to-run-copy-experiments-and-why-you-should-differentiate

How to embed experimentation into Agile product development, with Jonny Longden

Luister

CRO.CAFE English / 09-11-2020

Today I talk with Jonny Longden from Journey Further about embedding experimentation into Agile product development

Are you a movie critic? You might be great at CRO! With Sumantha Shankaranarayana

Luister

CRO.CAFE English / 02-11-2020

We learn how Kaspersky approaches and combines CRO for B2B and B2C and how a movie critic might make you a great CRO! Shownotes: https://www.cro.cafe/podcast/kaspersky Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com

Book launch: Online Influence, with Bas Wouters

Luister

CRO.CAFE English / 26-10-2020

Together with the author we’ll explore what makes this a very practical book suited for all digital marketeers and how it's different from the books and content you already know from Cialdini, BJ Fogg and Kahneman. Shownotes: https://www.cro.cafe/podcast/book-launch-online-influence

Optimizing Consumer-to-consumer marketplaces, with Emily Oliver from musicMagpie/Decluttr

Luister

CRO.CAFE English / 19-10-2020

Today we learn how to approach optimization for a consumer-to-consumer marketplace and Emily is able to share some recent experiment results with us. Shownotes: https://www.cro.cafe/podcast/optimizing-consumer-to-consumer-marketplaces Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com,...

Switching gears when the pandemic upends your traffic, with Dave Powell (TomTom)

Luister

CRO.CAFE English / 12-10-2020

We are going to learn how TomTom was able to quickly switch gears when the pandemic hit and lot of people all over the world suddenly stopped driving. Shownotes: https://www.cro.cafe/podcast/switching-gears-when-the-pandemic-upends-your-traffic Podcast Partners: Convert.com, OnlineDialogue.com, Site...

Main pitfalls for CRO Agencies when working with clients, with Ricardo Tayar López (Flat101)

Luister

CRO.CAFE English / 05-10-2020

This week we learn about the main pitfalls agencies encounter when working on CRO projects and how to prevent them. Shownotes: https://www.cro.cafe/podcast/main-pitfalls-for-cro-agencies-when-working-with-clients Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and...

How to become a better CRO professional, with Abi Hough & Craig Sullivan

Luister

CRO.CAFE English / 29-09-2020

Shownotes: https://www.cro.cafe/podcast/how-to-become-a-better-cro-professionalPartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl

CRO in a post-cookie world, with Lisanne Maatman & Dumky de Wilde (DEPT)

Luister

CRO.CAFE English / 28-09-2020

Shownotes: https://www.cro.cafe/podcast/cro-in-a-post-cookie-worldPartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl

The 6 soft skills that CROs need to master, with Elise Maile

Luister

CRO.CAFE English / 21-09-2020

Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl

Why your experimentation programme needs a risk profile, with Stephen Pavlovich (Conversion.com)

Luister

CRO.CAFE English / 14-09-2020

Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl

Server-side experimentation, with Tom van den Berg & Ruben de Boer (Online Dialogue)

Luister

CRO.CAFE English / 07-09-2020

Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl

Copywriting for Conversions, with Joel Klettke

Luister

CRO.CAFE English / 31-08-2020

Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl

Make creativity a priority in your CRO process, with AJ Davis

Luister

CRO.CAFE English / 17-08-2020

Shownotes: cro.cafe/podcast/make-creativity-a-priority-in-your-cro-processPartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl

Why empathy is probably the most important skill for any CRO pro, with Amrdeep Athwal

Luister

CRO.CAFE English / 03-08-2020

Shownotes: www.cro.cafe/podcast/why-empathy-is-probably-the-most-important-skill-for-any-cro-proPartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl

Why statistical knowledge is still crucial when running experiments, with Georgi Georgiev

Luister

CRO.CAFE English / 27-07-2020

Shownotes: cro.cafe/podcast/why-statistical-knowledge-is-still-crucial-when-running-experimentsPartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl

Datascience can do what? with Emily Robinson (Warby Parker) & Lukas Vermeer (Booking.com)

Luister

CRO.CAFE English / 24-07-2020

Shownotes: www.cro.cafe/podcast/datascience-can-do-whatPartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl

Things that are always broken in Analytics, with Arnout Hellemans & Charles Meaden

Luister

CRO.CAFE English / 22-07-2020

Shownotes: cro.cafe/podcast/things-that-are-always-broken-in-analyticsPartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl

Contentsquare Virtual Breakfast Panel, with Fabian Kersten, Bas van Dijk & Lucas Vos

Luister

CRO.CAFE English / 21-07-2020

Shownotes: https://www.cro.cafe/podcast/contentsquare-virtual-breakfast-panel

Building and scaling your (CRO) agency, with Steven Pavlovich and Daniël Markus

Luister

CRO.CAFE English / 21-07-2020

Shownotes: cro.cafe/podcast/building-and-scaling-your-cro-agenyPartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl

How you can motivate your organization to adopt CRO, with Ruben de Boer (Online Dialogue)

Luister

CRO.CAFE English / 20-07-2020

Shownotes: cro.cafe/podcast/how-you-can-motivate-your-organization-to-adopt-croPartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl

The Art and Science of Converting Visitors into Customers, with Khalid Saleh (Invesp)

Luister

CRO.CAFE English / 06-07-2020

Shownotes: cro.cafe/podcast/the-art-and-science-of-converting-visitors-into-customersPartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl

Find CRO gold using an SEO crawler, with Luke Carthy

Luister

CRO.CAFE English / 22-06-2020

Shownotes: cro.cafe/podcast/find-cro-gold-using-an-seo-crawlerPartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl

Holacracy: decentralized management and organizational governance, with Morgan Legge (Convert.com)

Luister

CRO.CAFE English / 02-06-2020

Shownotes: cro.cafe/podcast/holacracy-decentralized-management-and-organizational-governancePartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl

Centralized versus Decentralized CRO, with Andrea Corvi (iTech Media)

Luister

CRO.CAFE English / 25-05-2020

Shownotes: cro.cafe/podcast/centralized-versus-decentralized-croPartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl

6 steps to get your experimentational culture running, Marianne Stjernvall (TUI)

Luister

CRO.CAFE English / 11-05-2020

Shownotes: www.cro.cafe/podcast/6-steps-to-get-your-experimentational-culture-runningPartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com

Let's help the world: The Covid19 Conversion Rate Aid Package, with Raoul Warren Doraiswamy

Luister

CRO.CAFE English / 04-05-2020

Shownotes: cro.cafe/podcast/lets-help-the-world-the-covid19-conversion-rate-aid-packagePartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com

Automation of tedious CRO work, with Matt Beischel

Luister

CRO.CAFE English / 27-04-2020

Shownotes: www.cro.cafe/podcast/automation-of-tedious-cro-workPartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com

Why CROs should think as a Venture Capitalist, with Sean Sheppard (GrowthX)

Luister

CRO.CAFE English / 20-04-2020

Shownotes: www.cro.cafe/podcast/why-cros-should-think-as-a-venture-capitalistPartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com

A better alternative to classic personality tests and how to apply them to commerce, with Jon Puleston (Kantar)

Luister

CRO.CAFE English / 11-04-2020

Shownotes: www.cro.cafe/podcast/a-better-alternative-to-classic-personality-tests-and-how-to-apply-them-to-commercePartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com

Optimizing for reach and performance, with Marta Florentyna Saratowicz (Pandora)

Luister

CRO.CAFE English / 03-03-2020

Shownotes: cro.cafe/podcast/optimizing-for-reach-and-performancePartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com

State of analytics, experimentation, and personalization with browsers’ privacy initiatives, with Simo Ahava, Ton Wesseling & Steen Rasmussen

Luister

CRO.CAFE English / 19-02-2020

Shownotes: www.cro.cafe/podcast/analytics-experimentation-personalization-browsers-privacy-simo-ahavaPartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl Sitespect: sitespect.com

The vitality of the data revolution, with Joaqim Bretcha (ESOMAR)

Luister

CRO.CAFE English / 18-02-2020

We learn about promoting the value of market, opinion and social research from Esomars president Joaqim Bretcha live at MIE20.

How GVC Gaming reshaped marketing budgets for all brands after implementing optimization techniques, with Chris Lee and John Dawson

Luister

CRO.CAFE English / 15-02-2020

We learn how one of the largest gaming brand has implemented robust marketing measurement & optimization techniques that completely changed marketing budgets

Implementing behavioral sciences in agile teams, with André Morys (konversionsKRAFT)

Luister

CRO.CAFE English / 28-01-2020

Unfortunately something went wrong with the audio of the host (Guido) mid-interview. Luckily we had a backup but this is the cause of a bit lower quality starting at around 27 min (only for the host track).Shownotes: www.cro.cafe/podcast/implementing-behavioral-sciences-in-agile-teamsPartners: Conve...

AI & Personalization, with Guy Yalif & Niels Reimer

Luister

CRO.CAFE English / 24-01-2020

Shownotes: cro.cafe/podcast/ai-personalizationPartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl Braingineers: braingineers.com

Optimizing for Friction, with Roger Dooley & Bart Schutz (Online Dialogue)

Luister

CRO.CAFE English / 15-01-2020

Shownotes: https://www.cro.cafe/podcast/optimizing-for-friction

CH2019: Privacy, Analytics and CRO, with Aurélie Pols & Rick Dronkers

Luister

CRO.CAFE English / 10-01-2020

Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl Braingineers: braingineers.com

Acting on your analytics data in an increasingly cookieless world, with WeiWi lie-Schröder (Google)

Luister

CRO.CAFE English / 04-11-2019

Acting on your analytics data in an increasingly cookieless world - Recent regulatory and browser changes are making it increasingly challenging to collect, connect & analyse cookie-based data. The future is unsure. Discover how data can still be activated within the scope of recent changes, and how...

Analytics is a product – treat it as such, with Prolet Miteva & Matthew Niederberger

Luister

CRO.CAFE English / 04-11-2019

Prolet's session at #DAC19: Analytics is a product – treat it as such - With analytics finally taking center stage, you are thinking “But what is next?” The truth is you are already further on the path than you might imagine. Every analytics project, be it instrumentation, analysis, or advance...

Digital analytics trends: a changing industry and what's next, with Krista Seiden

Luister

CRO.CAFE English / 04-11-2019

Krista's session at #DAC19:Digital analytics trends: a changing industry and what's next - The digital analytics industry has seen a lot of changes in recent years, both in terms of new products and ways of doing analysis, and how analysts want to use such tools and access data. In this talk, Kris...

Why focussing on a culture of experimentation is a waste of time, with Manuel DaCosta (Effective Experiments)

Luister

CRO.CAFE English / 20-10-2019

Partners: Effective Experiments: effectiveexperiments.com Convert: convert.com/features Online Dialogue: onlinedialogue.nl Braingineers: braingineers.com

Validation in every organization, met Ton Wesseling (Online Dialogue)

Luister

CRO.CAFE English / 18-06-2019

In deze aflevering van het CRO CAFE praat ik met Ton Wesseling. Ondernemer en evangelist bij o.a. Online Dialogue. Hij is verliefd geworden op het internet in 1995 toen hij begon met het maken van lelijke websites om deze vervolgens beter te maken door middel van het analyseren van het gebruikersged...

Effective Experiments in de praktijk bij Sanoma, met Ruben de Boer

Luister

CRO.CAFE English / 10-06-2019

In deze aflevering praat ik met Ruben de Boer. Hij is Manager CRO & UX bij Sanoma, en heeft hij ook zijn eigen hobby bedrijfje Conversion Ideas met als doel mensen in de CRO wereld te helpen die geen opleidingsbudget of geld hebben voor de duurdere B2B cursussen. In deze aflevering gaan wij het hebb...

Het leven is één groot experiment!, met Tim Zuidgeest (Unravel)

Luister

CRO.CAFE English / 03-06-2019

Vandaag praat ik met Tim Zuidgeest, mede-oprichter en mede-eigenaar bij Unravel Neuromarketing research (wat je wellicht nog kent onder de oude naam ST&T Research). We gaan het NIET hebben over wat we zakelijk allemaal voor toffe dingen doen maar maken we het even heel persoonlijk: Tim is namelijk o...

Experience Economy, time well saved & time well spent, met Kirsten van der Kraan (InSocial)

Luister

CRO.CAFE English / 31-05-2019

In deze aflevering praat ik met Kirsten van der Kraan. Zij is in 2017 afgestudeerd in International Business Management en sindsdien werkzaam binnen Research en Customer Experience. Momenteel is ze als marketeer werkzaam bij InSocial, een bedrijf dat een platform biedt om de klantbeleving in kaart t...

CRO als nieuwe rol, waar start je die reis?, met Amber Taal (Riksja Travel)

Luister

CRO.CAFE English / 17-04-2019

Amber Taal is UX en CRO specialist bij reisorganisatie Riksja Travel. Ze is daar sinds juni 2018 onderdeel van het Digital Team op het hoofdkantoor in Leiden en optimaliseert de gebruikservaring op basis van klantinzichten uit webanalyses, user research en usability testing. Haar rol was helemaal ni...