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CRO.CAFE English

CRO.CAFE English

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Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization. Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder (Google) Brian Cugelman, Tim Ash and Craig Sullivan. I’m a cognitive psychologist and consultant myself so we dig deep into human behavior and CRO: business and technical challenges, growth stories, UX research, e-commerce, content & more. All to keep you up-to-date and full of inspiration for your own optimizations!

Friction and Momentum in Brazil vs EU vs USALuister  

We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.

Understanding the "Why"Luister  

Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors.

How you can practically optimize your formsLuister  

I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms.

Optimizing for Customer Lifetime ValueLuister  

Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...?

CRO Automation & building your (de)centralized CRO teamLuister  

Live recorded at CH2021: We discuss some CRO automations and if you should build a centralized or decentralized CRO team

User research: Qual versus QuantLuister  

Live recorded at CH2021: Which is better, what should you prioritize and what are some common mistakes?

Chatbots & retention campaignsLuister  

Live recorded at CH2021: Session with Maaike & Robin (VVAA) about deploying chatbots and building retention campaigns.

CRO and SEO are deadLuister  

Live recorded at CH2021: Gerk and Simon state that CRO and SEO are dead. Long live CRO and SEO?

Localizing translations for international audiencesLuister  

Guido and Oscar discuss how localization can have a huge impact on conversion rates and how it's not only about strictly translating text.

Selling your CRO agencyLuister  

Ricardo founded and sold his CRO agency and we see this type of consolidation happening in more markets. Let's talk about that!

Visitor and customer survey insights for high-impact CROLuister  

Take a listen to CRO Expert Rich Page as he shares the secrets he uses to draw an incredible amount of insights from visitor and customer surveys.

Experimentation values & culture at scale: LinkedinLuister  

We learn from Alexander Ivaniuk about Linkedins values of experimentation, the experimentation culture and how they manage to experiment at a massive scale.

Supercharging the customer journey with analytics dataLuister  

Learn how to make use of the higher speed of data to facilitate a change of focus from reactive reporting to complex live activation across channels, together with Steen Rasmussen.

Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copyLuister  

Together with Eden Bidani we explore the common mistakes CRO people make when it comes to copy and how copywriting is different for the web.

Where to start when the company needs CRO, but doesn't know they do.Luister  

In this episode we learn how to get companies into a CRO mindset so they are willing to buy CRO services/products and how to utilize user research in this fast changing environment.

Optimizing Conversion Rates by Working on Just One Page. Genius or Madness?Luister  

Do you ever feel overwhelmed by all the CRO things you could be working on? Why not just limit everything you do to a single page... Would that even work?

Using text messages to improve conversions and retentionLuister  

Today we learn why and how to use SMS and other forms of text messages to humanize the conversations you have with your webshop customers.

Bayesian expected loss: Telling a complete story with dataLuister  

We learn how about the problems with (frequentist) statistical significance and how we can tell a (more) complete and clear story with data on expected losses.

Experience as UX designer in a very data driven company (Booking.com)Luister  

From UX designer Alex Muñoz we learn how working at a very data driven company changed his work and processes for the better.

CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it goingLuister  

We will learn how Microsoft enables employees to keep the experimentation flywheel turning faster and faster to support and motivate continued funding.

Top 10 reasons your A/B tests fail the Quality Assurance phaseLuister  

Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live.

Remote growth hacking from NigeriaLuister  

We learn how Tawab turned his CXL Growth Marketing minidegree and turned it into a full-time remote job working for a record label.

Browsers, cookies & server-side testing with SiteSpectLuister  

We learn from Erwin about the latest developments around browsers, (1st and 3rd party) cookies and server-side testing

Optimizing the user experience for an art shop/marketplaceLuister  

Abbey and I talk about how user experience and optimization are different for the marketplace/ art shops & we'll be looking at some interesting product filters

600+ psychological principles for driving behavior? Not even close...Luister  

We learn why the whole concept of getting customers "hooked" is ludicrous and why there are way less behavioral principles than you might think. Shownotes: https://www.cro.cafe/podcast/psychological-principles-for-driving-behavior

Why humanizing data is so important, with Eltine van der VeerLuister  

We learn how EEG data can give you behavioral insights and why it's important to humanize your data. Shownotes: https://www.cro.cafe/podcast/why-humanizing-data-is-so-important

B2B experiments on low traffic & building your own platform, with Chad Sanderson from ConvoyLuister  

We learn how B2B companies can run experiments too, even when you don't have heaps of traffic at your disposal. Shownotes: https://www.cro.cafe/podcast/b2b-experiments-on-low-traffic-building-your-own-platform

Unleash Your Primal Brain, with Tim AshLuister  

Let's demystify how we think and why we act with the authority in evolutionary psychology and digital marketing: Tim Ash. Shownotes: www.cro.cafe/podcast/unleash-your-primal-brain

Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt AhoLuister  

Learn how you can responsibly peek at your data mid-experiment (gasp!) and why we think machines won't be replacing CRO's any time soon.

The 2020 State of Conversion Optimization Report, with Derek Gleason from CXLLuister  

We learn the trends and new insights from our own optimization industry from CXLs yearly worldwide survey.

CRO Salaries: Agency vs Client-side vs FreelanceLuister  

Exploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs. I quite enjoyed answering this question because I've been in all three positions: I've worked at agencies, then moved to client side and then finally took …

Experimentation at ecommerce SaaS company Shopify, with Casandra CampbellLuister  

We learn how you can experiment on a SaaS product and learn how Shopify structures their optimization workflows.

How to run copy experiments & why you should differentiate, with Peep LajaLuister  

In this episode we learn about the impact of copy on conversion and what things to take into account when running copy experiments. Shownotes: https://www.cro.cafe/podcast/how-to-run-copy-experiments-and-why-you-should-differentiate

How to embed experimentation into Agile product development, with Jonny LongdenLuister  

Today I talk with Jonny Longden from Journey Further about embedding experimentation into Agile product development

Are you a movie critic? You might be great at CRO! With Sumantha ShankaranarayanaLuister  

We learn how Kaspersky approaches and combines CRO for B2B and B2C and how a movie critic might make you a great CRO! Shownotes: https://www.cro.cafe/podcast/kaspersky Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com

Book launch: Online Influence, with Bas WoutersLuister  

Together with the author we’ll explore what makes this a very practical book suited for all digital marketeers and how it's different from the books and content you already know from Cialdini, BJ Fogg and Kahneman. Shownotes: https://www.cro.cafe/podcast/book-launch-online-influence

Optimizing Consumer-to-consumer marketplaces, with Emily Oliver from musicMagpie/DecluttrLuister  

Today we learn how to approach optimization for a consumer-to-consumer marketplace and Emily is able to share some recent experiment results with us. Shownotes: https://www.cro.cafe/podcast/optimizing-consumer-to-consumer-marketplaces Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.co…

Switching gears when the pandemic upends your traffic, with Dave Powell (TomTom)Luister  

We are going to learn how TomTom was able to quickly switch gears when the pandemic hit and lot of people all over the world suddenly stopped driving. Shownotes: https://www.cro.cafe/podcast/switching-gears-when-the-pandemic-upends-your-traffic Podcast Partners: Convert.com, OnlineDialogue.com, Si…

Main pitfalls for CRO Agencies when working with clients, with Ricardo Tayar López (Flat101)Luister  

This week we learn about the main pitfalls agencies encounter when working on CRO projects and how to prevent them. Shownotes: https://www.cro.cafe/podcast/main-pitfalls-for-cro-agencies-when-working-with-clients Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com a…

How to become a better CRO professional, with Abi Hough & Craig SullivanLuister  

We know you can improve the digital customer experience, but how do you improve yourself? Abi & Craig show to keep learning & developing as a CRO professional Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com

CRO in a post-cookie world, with Lisanne Maatman & Dumky de Wilde (DEPT)Luister  

Learn about how you can still continue running online experiments without relying on browsers to accept cookies (since they do so less and less). Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com

The 6 soft skills that CROs need to master, with Elise MaileLuister  

Learn the 6 soft skills you need to have or develop as a CRO specialist: listen, communicate, organize, be flexible and curious and have integrity. Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com

Why your experimentation programme needs a risk profile, with Stephen Pavlovich (Conversion.com)Luister  

Learn how you can (and why you should!) be using experimentation to manage risk and how to create a risk profile for your own or your clients business. Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com

Server-side experimentation, with Tom van den Berg & Ruben de Boer (Online Dialogue)Luister  

Learn what makes server-side testing different from client-side testing, if can you use both simultaneously and what the common mistakes are you need to avoid. Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com

Copywriting for Conversions, with Joel KlettkeLuister  

Learn how to become great at copywriting for conversion from one of the leading experts on the topic.

Make creativity a priority in your CRO process, with AJ DavisLuister  

Today we are going to talk about how to Make creativity a priority in your CRO process and how to level up your CRO user research and we’ll be doing that together with AJ Davis. AJ is an industry expert in user experience strategy with a proven track record for delivering measurable value to clien…

Why empathy is probably the most important skill for any CRO pro, with Amrdeep AthwalLuister  

Today we are going to discuss Why empathy is probably the most important skill for any CRO professional and we’ll be doing that together with CRO specialist Amrdeep Athwal from the UK.

Why statistical knowledge is still crucial when running experiments, with Georgi GeorgievLuister  

What are the 'gaps' that experimentation tools don't (or can't?) tell us about when running experiments and making decisions? Today I talk about this with Georgi Georgiev, creator of Analytics-toolkit.com and author of the book "Statistical Methods in Online A/B Testing".

Datascience can do what? with Emily Robinson (Warby Parker) & Lukas Vermeer (Booking.com)Luister  

This is a bonus episode with Emily Robinson (Senior Data Scientist at Warby Parker) en Lukas Vermeer (Director of Experimentation at Booking.com). In her earlier session that day, Emily said that real progress starts when you put your work online for others to see and comment on which in this case …

Things that are always broken in Analytics, with Arnout Hellemans & Charles MeadenLuister  

This is a bonus episode recorded live with audience pre-covid-19 at the Conversion Hotel conference in November 2019 on the island of Texel in The Netherlands.

Contentsquare Virtual Breakfast Panel, with Fabian Kersten, Bas van Dijk & Lucas VosLuister  

Recorded on Thursday July 16th, 2020. As a part of the Virtual Champagne Breakfast session hosted by ContentSquare and ClickValue we did a CRO.CAFE panel session with: * Bas van Dijk - Senior Customer Journey Specialist at Bol.com * Fabian Kersten - Director Digital Marketing, Sales & Service at Lea…

Building and scaling your (CRO) agency, with Steven Pavlovich and Daniël MarkusLuister  

This is a bonus episode recorded live with audience pre-covid-19 at the Conversion Hotel conference in November 2019 on the island of Texel in The Netherlands. This session is with * Stephen Pavlovich, CEO from Converison.com * Daniel Markus, Co-founder at ClickValue

How you can motivate your organization to adopt CRO, with Ruben de Boer (Online Dialogue)Luister  

Together with Ruben de Boer I explore the ways you can motivate your team and organization to adopt CRO, whether you're just starting out or already have an ongoing CRO program.

The Art and Science of Converting Visitors into Customers, with Khalid Saleh (Invesp)Luister  

Khalid Saleh is CEO at Invesp, one of the first companies in North America dedicated to CRO that he founded back in 2006. He's also the co-author of an Amazon.com's bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers, a book he published already 10 y…

Find CRO gold using an SEO crawler, with Luke CarthyLuister  

In this episode I talk with Luke Carthy and he will teach us how to use a SEO crawler to find on-site conversion bottlenecks AND you’ll find out why tea and biscuits are a golden combination...

Holacracy: decentralized management and organizational governance, with Morgan Legge (Convert.com)Luister  

In this episode I talk with Morgan Legge, Director of Operations & Certified Partner Outreach at our long time sponsor Convert.com. Today is not necessarily about CRO specifically, but rather about how to work together within your company. Morgan is going to tell us about the decentralized managemen…

Centralized versus Decentralized CRO, with Andrea Corvi (iTech Media)Luister  

In this episode I talk with Andrea Corvi, Experimentation Manager at iTech Media. iTech is a company that works for a host of clients all owned by the same mother company so they sort of function as an inhouse agency for different inhouse clients. They help people make smart choices online by creati…

6 steps to get your experimentational culture running, Marianne Stjernvall (TUI)Luister  

In this episode I talk with Marianne Stjernvall from the TUI Group. Marianne did a presentation last week at Digital Elite Live about the 6 steps to create an experimental culture. I definitely wanted to follow up with her on that so here we are!

Let's help the world: The Covid19 Conversion Rate Aid Package, with Raoul Warren DoraiswamyLuister  

A lot of businesses have been hit hard. As group of global CRO specialits, we want to help. Maximising conversion rates on your website is important now more than ever. We're launching the COVID19 Conversion Rate Aid Package, better known as #COVIDCRAP. In this episode I talk to the person that kic…

Automation of tedious CRO work, with Matt BeischelLuister  

In this episode I talk to designer, developer, and optimizer Matt Beischel. He runs his own agency Corvus CRO and we discuss automating parts of your CRO workflow so you can keep focusing on the fun parts of the job.

Why CROs should think as a Venture Capitalist, with Sean Sheppard (GrowthX)Luister  

Sean is a serial entrepreneur, venture capitalist and co-founder of GrowthX and the GrowthX Academy. He has successfully grown dozens of early-stage companies across a wide variety of products and markets. He’s now committed to working on building startup ecosystems and developing the next generat…

A better alternative to classic personality tests and how to apply them to commerce, with Jon Puleston (Kantar)Luister  

A challenge that we’ve all faced when trying to understand customer behavior is that the data just isn’t quite there yet and it’s also a challenge to make it viable for commercial use. But - since you’re listening to this podcast - you are probably very much aware that insights into purchasi…

Optimizing for reach and performance, with Marta Florentyna Saratowicz (Pandora)Luister  

With Marta Florentyna Saratowicz I talk about her DAC19 session "How to cope with Intelligent Tracking Protection" and after that we continue our discussion talking about optimizing for reach and performance.

State of analytics, experimentation, and personalization with browsers’ privacy initiatives, with Simo Ahava, Ton Wesseling & Steen RasmussenLuister  

Recording from Emerce GAUC where we talk with Simo Ahava, Ton Wesseling and Steen Rasmussen about the current state of Analytics and in particular how browser are making our work harder :).

The vitality of the data revolution, with Joaqim Bretcha (ESOMAR)Luister  

We learn about promoting the value of market, opinion and social research from Esomars president Joaqim Bretcha live at MIE20.

How GVC Gaming reshaped marketing budgets for all brands after implementing optimization techniques, with Chris Lee and John DawsonLuister  

We learn how one of the largest gaming brand has implemented robust marketing measurement & optimization techniques that completely changed marketing budgets

Implementing behavioral sciences in agile teams, with André Morys (konversionsKRAFT)Luister  

Whether talking to agencies or clients, implementing behavioral sciences in agile teams seems to be a struggle that many companies face. Together with André Morys, owner of konversionsKRAFT I explore why this is the case and what optimization teams can do to overcome this.

AI & Personalization, with Guy Yalif & Niels ReimerLuister  

Guy Yalif performed his CH2019 keynote "AI & Personalization Demystified" and spoke about how we can use AI and machine learning, what it is (and isn't) good for in marketing and personalization. After his session, he and Niels Reimer joined me in the café to talk about this!

Optimizing for Friction, with Roger Dooley & Bart Schutz (Online Dialogue)Luister  

We learn to remove friction from the customer experience, what the possibilities and limitations are and what the must underutilized persuasive principles are. Recorded live during The Conference Formerly Known As Conversion Hotel in 2019

CH2019: Privacy, Analytics and CRO, with Aurélie Pols & Rick DronkersLuister  

CH2019 with Aurélie Pols and Rick Dronkers

Acting on your analytics data in an increasingly cookieless world, with WeiWi lie-Schröder (Google)Luister  

In this clip from our livestream during #DAC19, Guido and Bart speak with WeiWi lie-Schröder from Google.

Analytics is a product – treat it as such, with Prolet Miteva & Matthew NiederbergerLuister  

In deze clip vanuit de livestream tijdens #DAC19 spraken Guido en Bart met Matthew Niederberger van Tagticians en Prolet Miteva van Autodesk.

Digital analytics trends: a changing industry and what's next, with Krista SeidenLuister  

In this clip from our livestream during #DAC19, Guido and Bart speak with Krista Seiden from KS Digital.

Why focussing on a culture of experimentation is a waste of time, with Manuel DaCosta (Effective Experiments)Luister  

Tijdens de DDMA Dutch CRO Awards op 3 oktober 2019 deden we live verslag vanaf het event. In deze clip spreken we met Manuel DaCosta van Effective Experiments en tevens spreker tijdens het event.

Validation in every organization, met Ton Wesseling (Online Dialogue)Luister  

In deze aflevering van het CRO CAFE praat ik met Ton Wesseling. Ondernemer en evangelist bij o.a. Online Dialogue. Hij is verliefd geworden op het internet in 1995 toen hij begon met het maken van lelijke websites om deze vervolgens beter te maken door middel van het analyseren van het gebruikersged…

Effective Experiments in de praktijk bij Sanoma, met Ruben de BoerLuister  

In deze aflevering praat ik met Ruben de Boer. Hij is Manager CRO & UX bij Sanoma, en heeft hij ook zijn eigen hobby bedrijfje Conversion Ideas met als doel mensen in de CRO wereld te helpen die geen opleidingsbudget of geld hebben voor de duurdere B2B cursussen. In deze aflevering gaan wij het hebb…

Het leven is één groot experiment!, met Tim Zuidgeest (Unravel)Luister  

Vandaag praat ik met Tim Zuidgeest, mede-oprichter en mede-eigenaar bij Unravel Neuromarketing research (wat je wellicht nog kent onder de oude naam ST&T Research). We gaan het NIET hebben over wat we zakelijk allemaal voor toffe dingen doen maar maken we het even heel persoonlijk: Tim is namelijk o…

Experience Economy, time well saved & time well spent, met Kirsten van der Kraan (InSocial)Luister  

In deze aflevering praat ik met Kirsten van der Kraan. Zij is in 2017 afgestudeerd in International Business Management en sindsdien werkzaam binnen Research en Customer Experience. Momenteel is ze als marketeer werkzaam bij InSocial, een bedrijf dat een platform biedt om de klantbeleving in kaart t…

CRO als nieuwe rol, waar start je die reis?, met Amber Taal (Riksja Travel)Luister  

Amber Taal is UX en CRO specialist bij reisorganisatie Riksja Travel. Ze is daar sinds juni 2018 onderdeel van het Digital Team op het hoofdkantoor in Leiden en optimaliseert de gebruikservaring op basis van klantinzichten uit webanalyses, user research en usability testing. Haar rol was helemaal n…

Emerce Conversion Livestream: Daphne Tideman - Bernadette Bijkerk - Ruben de Boer (Online Dialogue)Luister  

Emerce Conversion Livestream: Daphne Tideman - Bernadette Bijkerk - Ruben de Boer by Guido Jansen

Emerce Conversion Livestream: Rogier Peters (Nyenrode)Luister  

Verslag van Emerce Conversion 2019. In dit segment praten Guido en Bart met Rogier Peters van Nyenrode Business Universiteit.

Emerce Conversion Livestream: Jurrien Schouten (fonQ), Stefan van Ballegooie (Allianz), Melle Moorman (Bol.com)Luister  

Verslag van Emerce Conversion 2019. In dit segment praten Guido en Bart met Jurrien Schouten van fonQ, Stefan van Ballegooie van Allianz en Melle Moorman van Bol.com.

Emerce Conversion Livestream: Shirley van Haalem, Joren van Gilst (TrafficBuilders)Luister  

Verslag van Emerce Conversion 2019. In dit segment praten Guido en Bart met Shirley van Haalem en Joren van Gilst van Trafficbuilders

Emerce Conversion Livestream: Kevin Anderson (ING) & Wouter Wensing (ISM eCompany)Luister  

Verslag van Emerce Conversion 2019. In dit segment praten Bart van der Meer en Guido met Wouter Wensing van ISM eCompany en Kevin Anderson van ING.

Emerce Conversion Livestream: Karl Gilis (AGConsult), Ton Wesseling (Online Dialogue), Hazjier Pourkhalkhali (Optimizely)Luister  

Verslag van Emerce Conversion 2019. In dit segment praten Guido en Bart met... Karl Gilis - AgConsult Hazjier Pourkhalkali - Optimizely Ton Wesseling - Online Dialogue

Emerce Conversion Livestream: David Brinks, Gerben van Ouwendorp, David Beentjes (ClickValue)Luister  

Verslag van Emerce Conversion 2019. In dit segment praten Guido en Bart met David Brinks van Hardcopy, Gerben van Ouwendorp van Vacanceselect en David Beentjes van ClickValue

Emerce Conversion Livestream: Michiel Jansen (Leaseplan)Luister  

Verslag van Emerce Conversion 2019. In dit segment praten Guido en Bart met Michiel Jansen van Leaseplan

Emerce Conversion Livestream: Bart van der MeerLuister  

Co-host Bart van der Meer van Klik Process stelt zich even voor!

Emerce Conversion Livestream, met Lonneke Spinhof (Humix)Luister  

Verslag van Emerce Conversion 2019. In dit segment praten Guido en Bart met Lonneke Spinhof van Humix

Quantity ipv quality? Gas op die lolly!, met Tom van den Berg (Online Dialogue)Luister  

Vandaag praat ik met Tom van den Berg. Hij werkt als conversie manager bij Online Dialogue en heeft daarvoor gewerkt voor o.a. T-mobile en Rituals. De afgelopen 5 jaar is hij betrokken geweest bij meer dan 500 A/B testen en heeft dus een berg aan kennis waar we hier in het CRO.CAFE graag gebruik van…

Online Overtuigen met Arjen HanssenLuister  

Partners: > Effective Experiments: www.effectiveexperiments.com > Convert: www.convert.com/features > Buyerminds: buyerminds.com Aanvullende info over deze aflevering kun je vinden op ...

Hip neuro-onderzoek levert géén unieke inzichten op in het onbewuste, met Joris Groen (Buyerminds)Luister  

Joris Groen is co-founder van Buyerminds, een behavior design bureau dat de focus heeft op conversie en werkt voor klanten zoals KLM, bol.com, lendahand, prijsvergelijken.nl, huren.nl en de Nederlandse loterij. Joris en ik praten over het onderzoek dat vaak vooraf gaat (of zou moeten gaan) bij expe…

Beginnen met personaliseren is makkelijker dan je denkt, met Ruben Teunissen (Centraal Beheer)Luister  

Deze week praat ik met Ruben Teunissen van Centraal Beheer Achmea over personaliseren: hoe je eenvoudig kan starten, waar je op moet letten (zoals interactie effecten) en hoe ze het bij Centraal Beheer Achmea doen. Ook deelt Ruben met ons de grootste uitdagingen bij het neerzetten van een experimen…

Waarom CRO specialisten goeie koks zijn, met Arnout HellemansLuister  

Met Arnout praat ik o.a. over zijn projecten, de overeenkomsten tussen CRO en SEO, het belang van een experimentele mindset, waarom veel CRO specialisten goeie koks zijn, het op orde hebben van de basics van je website (zoals snelheid van de pagina) en het gebruiken van Google Analytics Calculated M…

Een conversie team opbouwen bij KPN Zakelijk, met Erik Oosterbaan MartiniusLuister  

In deze aflevering praat ik met Erik Oosterbaan Martinius. 4 jaar geleden begon hij bij KPN als growth hacker en conversie specialist, heeft bij KPN zakelijk een heel CRO team opgebouwd en stuurt dat team nu aan in de rol van e-commerce manager. Zijn team bestaat uit een conversie specialist, online…

Play the game: Digital Marketing Pinball, met Daniël Markus (ClickValue)Luister  

In deze aflevering praat ik met Daniël Markus, webanalist en oprichter van Clickvalue. Dit bureau heeft hij sinds 2003 laten uitgroeien tot een data driven online marketing bureau dat sinds 2 jaar 1 van de 5 labels is van LevelUp Group. Daniël is binnen de groep verantwoordelijk voor innovatie van…

Wat je mist als je de emotionele reacties van je gebruikers niet bekijkt, met Roderick Reichenbach (Braingineers)Luister  

In deze aflevering praat ik met Roderick Reichenbach, Neuropsycholoog en één van de oprichters van Braingineers. Zij proberen emotional analytics toegankelijk te maken voor iedereen en hebben daarvoor o.a. een emotional analytics softwareplatform ontwikkeld waarmee emoties visueel zichtbaar worden…

Tele2: Resultaten van 3 experimenten, met Rick WeijLuister  

In deze aflevering vervolg ik mijn gesprek met Rick Weij van Tele2 en bespreken we 3 experimenten die Rick onlangs heeft uitgevoerd. Partners: > Effective Experiments: www.effectiveexperiments.com > Convert: www.convert.com/features Aanvullende info over deze aflevering kun je vinden op https://ww…

CRO is geen quick fix maar een continu proces, met Rick Weij (Tele2)Luister  

In deze aflevering praat ik met Rick Weij van Tele2 over hoe hij de transitie heeft gemaakt van webanalist naar CRO specialist en hoe hij het CRO proces in 2 jaar tijd bij Tele2 heeft neergezet. Partners: > Effective Experiments: www.effectiveexperiments.com > Convert: www.convert.com/features Aa…

Conversie piramide, Foggs gedragsmodel en personaliseren, met Martin van KranenburgLuister  

In deze aflevering praat ik met Martin van Kranenburg over de conversie piramide, de ultieme formule voor conversie optimalisatie, personaliseren en de tool die hij aan het ontwikkelen is die het werk van CRO specialisten weer een stukje makkelijker moet maken. Partners: > Effective Experiments: ef…

Hoe staat onze eigen CRO industrie er voor?, met Rudger de Groot en Roy HuiskesLuister  

Roy, Rudger en Guido hebben het rapport “State of the Conversion Optimization Industry 2018” gelezen dat ConversionXL afgelopen december voor het 3e jaar op rij heeft uitgebracht. Hierin staan de resultaten van een vragenlijst met 26 vragen die is ingevuld door ruim 700 mensen wereldwijd en dat …

Digitale slecht-nieuws gesprekken: het Escalatie Preventie Model (deel 2), met Mischa CosterLuister  

(deel 1: https://www.cro.cafe/podcast/digitale-slecht-nieuws-gesprekken-het-escalatie-preventie-model) Ik spreek met Mischa Coster, zelfstandig mediapsycholoog en Chief Psychology Officer bij Grey Matters. We praten - na een intro over gedragsbeïnvloeding bij o.a. luchthavens en telecomproviders,…

Digitale slecht-nieuws gesprekken: het Escalatie Preventie Model (deel 1), met Mischa CosterLuister  

Aflevering S01E02 - deel 1 (deel 2: https://soundcloud.com/crocafe/digitale-slecht-nieuws-gesprekken-het-escalatie-preventie-model-deel-2) Ik spreek met Mischa Coster, zelfstandig mediapsycholoog en Chief Psychology Officer bij Grey Matters. We praten - na een intro over gedragsbeïnvloeding bij o…

Welcome new CRO.CAFE listener!Luister  

Teaser episode with info for new listeners!