Everyone immediately thinks of Uber and Airbnb when it comes to platforms. However, the platform model is increasingly being introduced by companies in traditional markets. Platforms change the rules of the game and often turn these traditional markets upside down. But should every organization establish a platform? What steps must an organization take to form a platform? And what is expected of the internal organization? We speak to Sangeet Paul Choudary, known worldwide for his expertise in platform economy. Sangeet is the author of the bestsellers Platform Revolution and Platform Scale and advises various governments and organizations about designing platforms.