Countries around the world have instituted formal lockdowns to halt the coronavirus. However, an indefinite lockdown would wreak total havoc on societies. So how can we transition into some form of normalcy while at the same time keeping the pandemic at bay? To discuss these matters, I am joined by my old friend Pavan Mamidi, director of the Centre for Social and Behavior Change at Ashoka University. Pavan is a sociologist who specializes in social norms and he has been advising the Indian government on how to achieve behaviorial change post-lockdown by rapidly cultivating new social norms around social distancing, hand and respiratory hygiene, and mask wearing. For more information, see www.stukroodvlees.nl/episode-77-the-importance-of-social-norms-in-the-age-of-pandemics-with-pavan-mamidi Music: Dexter Britain (CC BY-NC-SA 3.0), www.dexterbritain.com